SIHOF Initiative.

SUN SAFE & CONFIDENT

I’ve always believed confidence starts with taking care of yourself, and that includes protecting your skin. I created Toty to make sun protection feel effortless, beautiful, and empowering.

I’m proud to support the Swimwear Icons Hall of Fame and together launch the ‘Sun Safe & Confident’ initiative to help people everywhere protect their glow and feel iconic at every age.” - Sofia Vergara, Founder of Toty

The Sun Safe & Confident Initiative launched by the Swimwear Icons Hall of Fame (SIHOF), promotes sun safety and confidence in your own skin. It encourages women to prioritize sun protection, fostering a culture of self-love and awareness. The campaign aims to empower individuals to confidently enjoy the sun without compromising their skin’s health, reinforcing SIHOF’s commitment to empowerment and promoting well-being.

  • Educate the public on effective sun safety practices to reduce the risk of skin damage and cancer.

    Sun Safety Awareness

  • Encourage individuals to feel confident in their own skin, regardless of body type or appearance.

    Empowerment

  • Create a lasting impact on body positivity and self-love within the swimwear and fashion communities.

    Cultural Impact

  • The Sun Safe & Confident initiative aligns directly with SIHOF’s mission to empower women, celebrate trailblazing figures, and foster future opportunities through mentorship and advocacy.

    Mission Alignment

  • Sun Safe & Confident initiative emphasizes inclusivity, confidence, self-love, and wellness.

    Values