In 2025 we will celebrate the extraordinary talent, dedication, and impact of individuals who made a significant mark on the industry.

Our honors highlight the trailblazers who have not only redefined the industry standards but also inspired us all through their incredible work.

SIHOF New Media ICON

Celebrates trailblazers who have redefined the swimwear industry through digital innovation, shaping trends, building vibrant communities, and setting new standards for influence.


  • New Media ICON

    Sydney-born and LA-based, Natasha Oakley is an internationally celebrated entrepreneur, super influencer, and model, renowned for her natural beauty, beach-chic style, and commitment to promoting positive body image.

    In 2012, Natasha co-founded A Bikini A Day with her best friend Devin Brugman, which quickly rose to prominence as a leading marketing platform. Their success paved the way for the launch of Monday Swimwear in 2014, where Natasha now serves as CEO. Building on this momentum, she and Devin expanded into activewear and everyday essentials with the launch of Monday Body in 2023, with Natasha also leading the brand as CEO.

    Natasha’s diverse career spans roles as a model, presenter, designer, producer, and author. In 2020, she co-founded The Pilates Class, an online fitness platform that has achieved multi-million-dollar success and a global following. In 2024, Natasha released her first book on business, sharing her insights into entrepreneurship and brand building, which was met with critical and commercial success. She is widely revered for her business achievements and her ability to turn creative vision into thriving global brands.

    Her brands have earned international recognition, establishing Natasha as a pioneering businesswoman and influential figure in the fashion and wellness sectors. Through her hands-on approach, she ensures that every endeavor reflects her personal values, solidifying her role as an inspiring role model for young women around the world.

SIHOF Photographer ICON

Honoring visionary photographers whose work captures the essence of summer and reflects broader cultural shifts, inspiring a new perspective on style, freedom, and self-expression.


  • New Media ICON

    Maui-raised and LA-based, Devin Brugman is an internationally recognized entrepreneur, swimwear model, and fashion and lifestyle influencer. She is celebrated for her natural beauty, effortless style, and her authentic approach to social media, which has cultivated a loyal and devoted global following. In 2012, Devin co-founded A Bikini A Day with her best friend Natasha Oakley, which quickly rose to prominence as a leading marketing platform. Their success led to the creation of Monday Swimwear in 2014, where Devin serves as Co-Founder and Social Media Director, overseeing brand storytelling, content strategy, and digital community engagement. Building on this success, Devin and Natasha expanded into activewear and lifestyle essentials with the launch of Monday Body in 2023.

    Devin’s dynamic career spans roles as a model, designer, travel expert, speaker, and entrepreneur, showcasing her versatility across multiple industries and platforms. Her leadership in shaping Monday Swimwear’s digital presence and brand voice has been instrumental in its growth into a globally recognized and beloved brand. Both Monday Swimwear and her personal brand have earned international acclaim, establishing Devin as a pioneering businesswoman and influential figure in the fashion, home, and wellness spaces. Her thoughtful, values-driven approach ensures that everything she creates resonates deeply with her community, solidifying her role as an inspiring force for women around the world.


  • Photographer ICON

    Jamie Nelson is a renowned fashion photographer and director based in Los Angeles, California. Nelson has photographed ad campaigns and directed videos for companies such as Dior, Urban Decay Cosmetics, and Saks Fifth Avenue. She has been commissioned by magazines such as Vogue, Harper's Bazaar, and Flaunt as well as celebrities including Megan Thee Stallion, Drew Barrymore, and Gwen Stefani.

    Jamie lives in a mid-century pink palace where she designed her own fantasy world complete with spinning round beds, furry walls, mirrored ceilings, and rooms in every color. Her infamous home has been featured in music videos, commercials, and photoshoots with celebrities such as Kim Kardashian, Chloe Bailey, and Machine Gun Kelly and companies including Facebook, Google, and Skims–– just to name a few.

    Parked in her pink garage, are her two motorcycles and a matching ’68 pink Mustang convertible. When Jamie drives her rare pink car, people say that she is the rock and roll version of LA’s infamous Angelyne.

    Although her career, home, and vehicles receive ample attention, Jamie Nelson is an icon, influencer, and art piece herself. With her unique vintage style and rock-and-roll flare, she is known for her over-the-top aesthetic and unapologetic content. She often shocks her audience with her boldness, inspiring them to step into their own authenticity. Creating fresh aspirational moments, Jamie is always willing to embarrass herself for a laugh.

    Nelson’s social life consists of wild shenanigans with rebellious motorcycle and car friends. A video of Jamie posing in her friend's one-of-a-kind Pink Panther hot rod garnished 2.4 million plays on TikTok. Akin to a modern-day scene from the movie Almost Famous––her infamous parties include a cast of hell-raising partygoers jumping from the roof into a pink-dyed pool. In another video, while wearing an Evel Knievel style jumpsuit, Nelson rode her motorcycle through her house, emerging from a plume of pink smoke as the fire detectors blared. Just a regular day in the life of Jamie Nelson.


  • Media ICON

    MJ headshot attached and bio below: MJ Day is the Editor-in-Chief of the Sports Illustrated Swimsuit franchise, a role she has held since 2014 after joining the brand in 1998. Under her visionary leadership, the franchise has undergone a transformative evolution, redefining beauty standards and aligning with the cultural zeitgeist. Over the past 11 years, Day and her team have championed inclusivity, empowerment, and authenticity, helping the iconic issue break barriers and serve as a launchpad for some of the most prominent names in fashion and entertainment.

SIHOF The ICON

Celebrates the Iconic Legend whose extraordinary impact has forever shaped the swimwear industry.

SIHOF Media ICON

Honoring trailblazers who have shaped the swimwear industry through the power of traditional media, leaving a lasting legacy of influence and inspiration.


  • The ICON

SIHOF Designer ICON Sustainability

Celebrates brands and founders who have made a profound impact on the swimwear industry through sustainability, challenging outdated norms and setting new standards for the future.


  • Designer ICON

  • Celebrates the Iconic Legend whose extraordinary impact has forever shaped the swimwear industry.

  • Celebrates influential individuals who have made a positive impact on the swimwear industry through both traditional and new media.

  • Celebrates photographers who have made significant impact in the swimwear industry.

  • Celebrates brands that have made a profound impact on the swimwear industry through sustainability and representation, challenging outdated norms and setting new standards for the future.